In this article, we’ll start with one easy tactic you can use to expand your business. It is called Geofencing. Geofencing is a relatively new form of advertising, but before diving into it, let’s look at Mobile Proximity Marketing &/or Location Based Advertising. You can get the best geofencing companies on our place.
Due to the fact that 30% of online traffic now occurs on mobile devices, companies are scrambling to seize this opportunity. How do they achieve this feat? The answer is to create engaging solutions and extendable features that bring more value directly into the hands of consumers.
LBA is the use of GPS technologies in smartphones or other mobile devices for delivering timely and pertinent messages. The targeted consumers receive location-specific ads on their phones based on what they’re doing at any particular time.
One way to utilize LBA effectively is through the use of a Geofence.
How it works is simple: A virtual perimeter, created using location-based services, is placed around a particular building, place or coordinate. Users who pass through the virtual perimeter get an instant notification about that particular business, location, or coordinate.
Right now, I can tell you what your thoughts are. You are probably saying, “Wait. What does that mean? I’ll receive messages every time I walk, drive or pass by an establishment on the street.
Yes. However, you can only receive emails if the business has a geofence and if it’s a company that opts-in.
A big part of its appeal is that the tactic works in both directions: It allows businesses to offer real-time information and incentives to local consumers, who may be interested in receiving such messages.
An imaginary example can help explain how it works. When you come to Long Beach for the first time, and are not from the area, you naturally conduct a search on the internet before you get there. Assume you are on the Convention and Visitors Bureau web site. If you visit the site and download the mobile app for your phone, it will guide you in finding the business or destination you want within the city. You select which types of business you’d like to hear from. You can receive notifications, incentives or invitations on your smartphone when you enter a specific geofence area, like downtown.
What it does:
During your drive, for instance, you may receive useful information regarding parking. Local art galleries could invite you for an event. Restaurants, shops, and tourist attractions could provide you with an incentive.
After you select to only receive the location-based message from this business, you will be able to make decisions based upon which messages you find appealing.
The geofence we created here is a scenario of opt-in, (pull-marketing), with a message (push-advertising) that’s targeted.
LBA offers businesses and their customers a way to get timely, accurate information. The LBA solution is easy to use and delivers a good return on the marketing investment. It allows both consumers and businesses to develop deeper relationships, and have more engaging real-time interactions.
Geofences may also be used for information and to spread awareness. Geofencing allows residents and visitors to be guided around event traffic, street closures, and other roadblocks. Coordinating actions like geofencing as well other LBA methods can be employed to revitalize, invigorate and boost cultural and economical initiatives.
By adding LBA, including geofencing efforts to your plan for business growth, you will be able to connect with customers at their convenience and establish more meaningful customer relations.