When Geofencing makes good customers

In this article, we’ll start with one easy tactic you can use to expand your business. It is called Geofencing. Geofencing is a relatively new form of advertising, but before diving into it, let’s look at Mobile Proximity Marketing &/or Location Based Advertising. You can get the best geofencing companies on our place.

Due to the fact that 30% of online traffic now occurs on mobile devices, companies are scrambling to seize this opportunity. How do they achieve this feat? The answer is to create engaging solutions and extendable features that bring more value directly into the hands of consumers.

LBA is the use of GPS technologies in smartphones or other mobile devices for delivering timely and pertinent messages. The targeted consumers receive location-specific ads on their phones based on what they’re doing at any particular time.

One way to utilize LBA effectively is through the use of a Geofence.

How it works is simple: A virtual perimeter, created using location-based services, is placed around a particular building, place or coordinate. Users who pass through the virtual perimeter get an instant notification about that particular business, location, or coordinate.

Right now, I can tell you what your thoughts are. You are probably saying, “Wait. What does that mean? I’ll receive messages every time I walk, drive or pass by an establishment on the street.

Yes. However, you can only receive emails if the business has a geofence and if it’s a company that opts-in.

A big part of its appeal is that the tactic works in both directions: It allows businesses to offer real-time information and incentives to local consumers, who may be interested in receiving such messages.

An imaginary example can help explain how it works. When you come to Long Beach for the first time, and are not from the area, you naturally conduct a search on the internet before you get there. Assume you are on the Convention and Visitors Bureau web site. If you visit the site and download the mobile app for your phone, it will guide you in finding the business or destination you want within the city. You select which types of business you’d like to hear from. You can receive notifications, incentives or invitations on your smartphone when you enter a specific geofence area, like downtown.

What it does:

During your drive, for instance, you may receive useful information regarding parking. Local art galleries could invite you for an event. Restaurants, shops, and tourist attractions could provide you with an incentive.

After you select to only receive the location-based message from this business, you will be able to make decisions based upon which messages you find appealing.

The geofence we created here is a scenario of opt-in, (pull-marketing), with a message (push-advertising) that’s targeted.

LBA offers businesses and their customers a way to get timely, accurate information. The LBA solution is easy to use and delivers a good return on the marketing investment. It allows both consumers and businesses to develop deeper relationships, and have more engaging real-time interactions.


Geofences may also be used for information and to spread awareness. Geofencing allows residents and visitors to be guided around event traffic, street closures, and other roadblocks. Coordinating actions like geofencing as well other LBA methods can be employed to revitalize, invigorate and boost cultural and economical initiatives.

By adding LBA, including geofencing efforts to your plan for business growth, you will be able to connect with customers at their convenience and establish more meaningful customer relations.

Use geolocation to find your audience

Location data is becoming more and more precise and reliable as mobile usage rises. Recent data published by Professional Web Design revealed that the use of mobile devices to search for local businesses or assistance has surpassed that of PCs. In fact, it was observed that searches (52%) for local info on mobile gadgets are more popular in the vehicle than at home or work. You can get the best education marketing agencies in this sites.

A recent study revealed that 70 % of customers would be willing to divulge their exact location, if the reward was something they valued, such as a certificate, or honor points. Customers who are charismatic will want to know more about the local results, and they’ll be open to exploring commercials. Geotargeting uses geographic data to deliver content through mobile apps or websites. On a very basic level, an organization can only target customers in certain geographic regions such as states or cities or towns. However, location can reveal more important, significant and distinguishable characteristics that help to explain to you exactly what someone wants, needs or requires.

You can use geo-location information to identify your target audience.

Learn about a location where the target audience has specific needs or wants – Stadiums, airports universities and shopping malls can be targeted to attract certain interest groups. Stadiums provide a fantastic opportunity to create a short, intense action scenario with a dedicated following. You can target marketing based on the demographics of fans. They often host people from different cities or schools, or even music groups. Business travelers will often seek high-end dining at airport terminals during the week, while families, vacationers, and Spring Break guests are looking for more random options. The dance clubs and pubs can also profit from partnering with 18+ stories for universities that have a high number of pupils between the ages of 18-21. This is just one example of how venues may target audiences.
Then, exclude any locations that your target audience is not likely to be. This can be achieved by excluding a particular venue or area of the highway or other space. Mediative, the digital selling agency, explained in a SlideShare presentation how to opt out of certain areas but still achieve your target.
Create a Radius Around Your Shop Or A Section Of Interest. This allows you to set a time or distance limit around the location where your ads will be delivered. they will embody artistic messages acknowledging the user’s location or may embody location-based options like a store surveyor.For example, a coffee bar will set a 1-mile perimeter around its store and reach any user within that radius.|Geofencing advertisements may contain artistic messages that acknowledge the location of the user or they could include location-based features like store surveyors. For example, a café will create a perimeter surrounding its shop and target any users within this radius.|They may include artistic messages that recognize the user’s current location, or location-based tools like a surveyor.|Geofencing adverts may have artistic messages or location-based choices like a shop surveyor.|Geofencing ads may consist of artistic messages acknowledging a user’s position or could be location-based, such as a store surveyor. For instance, a cafe will establish a one mile perimeter around their store to reach all users in that area.} For example, it could create a 3-mile boundary around a nearby office in order to attract users searching for places to eat and drink before work. Try geo-conquesting to target clients near the competitor’s place. TravelTime API, developed by iGeolise allows sites and apps to use time as opposed to distance. For example, a downtown condominium could use this to attract employees with long commutes. Or a building that targets customers in a 10-minute walk distance.